In a world where travel has become more accessible than ever, the prospect of renting a car presents a world of possibilities. From road trips through scenic landscapes to navigating bustling urban streets, the freedom a rental car affords is undeniable. But, as with any travel venture, cost considerations are key.

Whether you’re planning a road trip through scenic landscapes, navigating a bustling metropolis, or simply seeking the freedom to explore at your own pace, join us as we uncover the keys to unlocking affordable and stress-free car rentals for your next adventure.

What is the average rental car cost by company?

When it comes to rental car costs, there is no one-size-fits-all answer. The price you’ll pay for renting a car can vary significantly depending on the company you choose. Average prices range and can vary based on factors such as location, time of year, vehicle type, and any additional services or insurance coverage you choose. 

Next up, we will discuss these factors and what to keep in mind when choosing your next rental.

What factors influence the cost of renting a car?

The cost of renting a car is influenced by a multitude of factors, each of which can significantly impact your final bill. Understanding these variables can help you make informed decisions and secure the best deal for your specific needs. Here are the key factors that influence the cost of renting a car:

Additional services and insurance

Rental car companies offer various optional services, such as GPS navigation, child seats, and fuel pre-purchase options. These extras can add to your overall cost. Additionally, rental car insurance, including collision damage waivers and liability coverage, can significantly impact the price, so it’s essential to understand your insurance needs and options.

Car category

The type of vehicle you choose will greatly affect the cost. Compact cars are usually the most affordable, while luxury cars, SUVs, and specialty vehicles come with higher daily rates. Keep in mind that larger or more premium vehicles may also incur higher fuel and insurance costs.


Perhaps the most significant determinant of rental car prices is your location. Rentals in major cities or popular tourist destinations tend to be more expensive than those in smaller towns or less-visited areas. Airport rental locations often have higher rates compared to off-airport sites.

Age and Driver Fees

Younger drivers (typically under 25) and older drivers (usually over 70) may face additional fees or surcharges. These fees can substantially increase the overall cost of the rental, so it’s crucial to be aware of them in advance.

Is it cheaper to rent a car for longer or shorter periods?

​​One of the primary considerations when renting a car is the duration of your rental period, as it can significantly influence the overall cost. The answer to whether it’s cheaper to rent a car for a longer or shorter duration depends on several factors.

Short-term rentals are often associated with higher daily rates. Rental car companies typically charge a premium for daily rentals, making them less cost-effective for quick trips. If you only need a car for a day or two, you may find that the daily rate is significantly higher compared to a longer rental. However, for short and specific tasks like running errands or attending a brief business meeting, short-term rentals can be a practical choice.

Longer-term rentals, such as those lasting a week or more, often come with more favorable daily rates. Rental companies are inclined to offer discounts for extended rentals, making them a cost-effective option for travelers planning extended vacations or work-related stays. If your travel plans involve exploring a destination for an extended period, a long-term rental can provide substantial savings compared to daily or short-term options.

How to get the best deal on your rental car?

Securing the best deal on your rental car requires a combination of research, planning, and savvy decision-making. Here are some tried-and-true strategies to help you maximize savings and ensure a cost-effective rental experience:

Compare prices

Don’t settle for the first rental company you come across. Take the time to compare prices from multiple rental agencies. 

On the Rentcars website or app you will not only find the best rental companies in the world, but you will also be able to compare prices between car categories and companies to choose for the one that best suits your needs!

Review fuel policies

Pay attention to the rental car company’s fuel policies. Some may require you to return the car with a full tank, while others offer pre-purchase options for fuel. Choose the option that suits your travel plans and budget.

Book early

Rental car prices tend to rise as the pickup date approaches, so it’s wise to book your car as far in advance as possible. This not only locks in a lower rate but also ensures you have a wider selection of vehicles to choose from.

Check for discounts

Membership in loyalty programs, affiliations with organizations like AAA or AARP, and frequent flyer status can grant you access to discounts and promotional codes. Be sure to utilize these perks when booking your rental car.

Skip add-ons

Rental agencies often offer a range of additional services and features that can enhance your driving experience but also add to the overall cost. While some of these services may be beneficial, it’s essential to weigh their value against the extra expense to ensure you’re getting the best deal.

What are the fees and additional costs?

It’s crucial to be aware of potential fees and additional costs that can impact your overall rental expenses. These fees may not always be immediately apparent but can significantly influence the total price you pay. Some of these fees are:

  • Airport Fees: If you pick up your rental car at an airport location, be prepared for airport-related fees. Airports often charge rental car companies for the convenience of being on airport property, and these fees can be passed on to you as a surcharge.
  • One-Way Rental Fees: If your travel plans involve picking up the car in one location and dropping it off in another, you may incur one-way rental fees. These fees can vary widely depending on the rental company and the distance between pickup and drop-off locations.
  • Young Driver Fees: Rental car agencies commonly charge additional fees for drivers under a certain age, typically under 25. These fees can be substantial and are designed to offset the perceived higher risk associated with younger drivers.
  • Additional Driver Fees: Adding extra drivers to the rental agreement often comes with fees. Before including additional drivers, inquire about these charges and consider whether it’s necessary for your trip.
  • Late Return Fees: Returning the car later than the agreed-upon time can result in late return fees. These fees are typically charged on a per-hour or per-day basis and can add up quickly.

To avoid unexpected fees and additional costs, carefully review the rental agreement, including the terms and conditions, before signing. Additionally, inspect the car for pre-existing damage and ensure it’s documented on the rental agreement to prevent disputes upon return.

Will rental car prices go down this year?

The fluctuation of rental car prices is influenced by a multitude of factors, and predicting future trends can be challenging. Several variables come into play when determining whether rental car prices will decrease in a given year, such as travel demand, vehicle availability, special offers and promotions, and government regulations. Given the dynamic nature of these factors, it’s challenging to make accurate predictions about whether rental car prices will go down in a specific year.


While predicting the exact trajectory of rental car prices in a given year may be challenging, travelers can navigate the uncertainties with savvy strategies and proactive planning. By carefully considering factors such as travel demand, economic conditions, and the competitive landscape, you can increase your chances of securing a rental car at a reasonable cost. 

Remember to book in advance, compare prices, and leverage loyalty programs and promotions offered by rental companies. Whether rental car prices go up or down in the coming year, your ability to make informed choices will ensure that you get the best value for your rental car and enjoy a cost-effective and hassle-free travel experience. 

If you are planning to rent a car, don’t forget to enter the Rentcars website to compare prices for the best rental companies in the market – happy (and budget-conscious) travels!

Attention! All efforts were made to validade the information published in this blog at the moment they were written, however, does not take responsibility for inaccuracies or future adjustments that can happen as a result of different offers and conditions. The posts here published, as well as the eventual comments from its readers, are merely informative and it is the client's duty to confirm with and/or suppliers any content that may affect their vacation plans.

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